Milestones
In 1985, coinciding with the spring breeze of reform and opening up, Mr. Wang Qizhang's two younger brothers helped him to set up an agar processing factory (Jinjiang County Yongningxiazhai Marine Chemical Factory), and officially entering the hydrocolloids manufacturing business, becoming the starting point of Zhenpai.
In 1991, Zhenpai established Shishi City Xiaguang Seaweed Industry Co., Ltd., specializing in the research and production of carrageenan (becoming the first carrageenan manufacturer in China).
In 2003, Zhenpai established Shishi City Xieli Marine Biochemical Co., Ltd. (later renamed "Zhenpai Xieli (Fujian) Food Technology Co., Ltd."), continuing to focus on its main business and consolidate its foundation.
In 2013, Zhenpai (Fujian) Hydrocolloids Co., Ltd. was established, and its production scale expanded rapidly. It entered the fast lane of Zhenpai's development and took a key step towards expanding the carrageenan and agar.
In 2021, Zhenpai successfully acquired the equipment, technology and marketing channels of Putian Jingyi in March, and successfully completed the acquisition of 100% equity of Fujian Ansheng Marine Biotechnology Co., Ltd. in June of the same year, and changed its name to "Fujian Jingyi Hydrocolloids Co., Ltd." Continue to move forward.
In 2023, ushering into a new phase of the company, Zhenpai Group determined to relocate its headquarters from Fujian to Shanghai to seize the advantage of Shanghai's unique position in China, fully integrate its resources and achieve new milestones in talent acquisition, marketing strategy, technical expertise, as well as service quality. On top of which, the company is launching its strategic transformation from a "traditional manufacturing enterprise" to a "professional and technical manufacturing enterprise." By effectively enhancing the company's brand image and expanding its influence, while combining the competitive advantages of both its Fujian production base and the Shanghai headquarters, Zhenpai will provide new value to partners, inject new momentum into the company's development, and pave the way for a broader future for the Zhenpai Group!
Future plans
In 2024, Zhenpai will continue to upgrade its products and further increase production capacity, In the wave of supply-side reform, it will lay out overseas production bases. At present, the Asia-Pacific production base in Indonesia has entered the preparing stage.
Laying out a global marketing and service network
In order to further meet customer needs and enhance the influence of international new markets, Zhenpai plans to gradually establish marketing centers and technical service support in the United States, Spain, Singapore, Brazil and other countries to radiate North America, Europe, Asia and South America.
Strategic positioning
In the future, Zhenpai will continue to strengthen its positioning as a "professional and technical manufacturing enterprise", cooperate with the trend of the industrial chain, and give full play to its own advantages to provide better products and services for customers. To become the most recognized leader in hydrocolloids industry and most reliable brand globally.